Metaphorically Speaking

Lily & Madeleine

In February 2019, Lily and Madeleine — the folk-pop sister group out of Indianapolis — dropped Canterbury Girls, their fourth LP release. In this episode, the sisters graciously shared their story with me — talking about what's new with this album, who influenced them musically growing up, and the process of sharing pieces of their lives with the world. And, like we do with all our interviews with entrepreneurs, we also explored the plot twist that allowed them to chase after their musical dreams in the first place.

Listen now to hear our brief conversation and be sure to check out our full library of entrepreneurial interviews.

 

Shape and Tell

In the final episode of Season 1, we talk about the process of creating and then sharing your artwork — your business story — with your world. Just like an artist steps into a studio and creates a piece, he or she eventually brings it out. Here, we talk about the who, what, when, where, why and how to do that with your business story in the most effective manner.

Pour From Your Core

Now, it's nearly time to get in the studio and start shaping your story. But first, it's time to figure out what you would say and how you would say it. And here's where the biggest fears arise:  not knowing where to start or what to say. We help calm these fears of the unknown.

Plot Intentions

When an artist steps into the studio, they have some sort of vision in mind; a purpose they’re trying to accomplish. The same applies to the creation of your business story. You need a purpose. Some direction to aim toward in telling your story. In this episode, we explore the exciting world of goal setting — the need for them and how to employ them in your business story.

Cull a Crowd

Who are you serving? What's the audience you're creating for? Here, we discuss why it's vital you identify who you’re selling to and how those people connect to your story.

Know Thyself

The process of creating anything starts inside. You must first know yourself. In this first episode, we explore why it’s important to identify your uniqueness — your own or your business — and ways to find the things that separate you from others.

The Trailer

Welcome to the new podcast by Keyhole Marketing, hosted by Joe Dudeck and Shannon Jirik. In this brief trailer, we introduce ourselves and help give you a sense of what to expect on each season of Metaphorically Speaking.